MADE IN EUROPE FOR EUROPE
BAUMA MUNICH 2025
On April 7, 2025, at Bauma in Munich, Sinoboom officially announced at its exhibition booth that it had completed the strategic acquisition of the Holland Lift brand and all related intellectual property rights through its Dutch subsidiary, Sinoboom BV.
This acquisition marks another significant milestone in Sinoboom’s “Manufactured in Europe, Serving Europe” strategy, further advancing its localized development and long-term commitment to the European market.
2025年4月7日，在德国慕尼黑展星邦展台上，星邦智能正式宣布，通过荷兰子公司Sinoboom BV完成对Holland Lift品牌及全部业务知识产权的战略收购。此次收购标志着星邦智能“欧洲制造服务欧洲”战略再次迈出关键一步。
战略协同 深耕欧洲
Sinoboom General Manager Xu Hongxia stated:
“This acquisition represents a major milestone in the Group’s product diversification and the deepening of our strategic presence in the European market. As a global benchmark brand in the heavy-duty scissor lift segment, Holland Lift enjoys an outstanding reputation in the construction and industrial sectors. Its addition will significantly enhance the competitiveness of Sinoboom’s global product portfolio.”
She further added:
“The Holland Lift product line forms a perfect complement to our existing business. It not only enables us to better serve the high-end requirements of our current customers, but also helps us expand into new customer segments focused on heavy-duty application scenarios.”
星邦智能总经理许红霞表示：”此次收购是集团产品多元化与欧洲市场深化布局的重要里程碑。Holland Lift作为大载重剪刀车领域的全球标杆品牌，在建筑和工业领域享有盛誉，其加入将显著增强星邦全球产品矩阵的竞争力。”
“Holland Lift产品线与星邦现有业务形成完美互补，既能服务现有客户的高端需求，也将帮助我们开拓专注于大载重应用场景的新客户群体。”许红霞补充道。
品牌策略 双轨并行
Following the acquisition, the brand will continue operations under the new identity “HOLLAND LIFT by SINOBOOM”, preserving its strong market recognition while highlighting the Group endorsement of Sinoboom.
Holland Lift’s existing portfolio includes more than 30 models covering working heights from 16 to 34 meters. Several models offer load capacities exceeding 1,000 kg. Renowned for their robust performance in demanding conditions and diversified power options — electric, diesel, and hybrid — these machines are designed to meet a wide range of indoor and outdoor application needs.
收购后，该品牌将以”HOLLAND LIFT by SINOBOOM”的全新标识延续运营，既保留其深厚的市场认知，又彰显星邦智能的集团背书。
Holland Lift现有30余款产品覆盖16-34米工作高度，多项机型载重超1000公斤，以强悍的工况适应性和电/柴/混动多元动力配置著称，可满足室内外多样化作业需求。
技术整合 稳步推进
Following the completion of the acquisition, the first phase will focus on the Poznań plant in Poland, with strict implementation of the “Manufactured in Europe, Serving Europe” strategy. The first batch of mass-produced units is expected to roll off the production line in the first quarter of 2026.
Sinoboom Europe CEO Richard Butler emphasized:
“Once mass production at the Poznań facility is underway, we will advance the rollout of the full product range in phases, while progressively activating the coordinated manufacturing capabilities across Sinoboom’s global production network.”
完成收购后，首阶段聚焦波兰波兹南工厂，严格执行”欧洲制造服务欧洲”战略，预计2026年一季度实现首批量产。星邦智能欧洲CEO Richard Butler强调：”波兹南工厂量产后，我们将分阶段推进全系产品投产，并逐步激活星邦全球制造网络的协同生产能力。”
This acquisition marks a significant milestone in Sinoboom’s globalization journey. Moving forward, the company will continue to deepen its strategic approach of “Global R&D, Regional Intelligent Manufacturing, Localized Service”, creating greater value for customers worldwide.
此次收购是星邦智能全球化进程中的重要里程碑。未来，我们将持续深化’全球研发、区域智造、本地服务’的战略布局，为全球客户创造更大价值。
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-星邦智能完成对荷兰Holland Lift战略收购 深化欧洲市场布局
