MADE IN EUROPE FOR EUROPE
Recently, Sinoboom’s European Division successfully held its European Dealer Conference and an International Media Press Conference at its manufacturing base in Poznań, Poland.
During the event, the company showcased its localized intelligent manufacturing capabilities in Europe to attending guests and shared the latest progress and achievements in building its European supply chain.
近日，星邦智能欧洲事业部在波兰波兹南的制造基地成功举行了欧洲经销商大会和国际媒体新闻发布会。在活动中，向现场嘉宾展示了星邦智能在欧洲本地化的智能制造实力，并介绍了在构建欧洲供应链方面的进展和成果。
Since its establishment, Sinoboom has attached great importance to the cultivation and development of overseas markets. In recent years, the company has continuously accelerated its globalization strategy.
Following the strategic establishment of multiple overseas subsidiaries, more than 200 overseas service locations, and the launch of its manufacturing base in Poland, Sinoboom has this year initiated preparations for the construction of a manufacturing facility in Mexico, along with plans to establish additional regional subsidiaries abroad (bringing the total number of overseas subsidiaries to more than ten by the end of 2024).
星邦智能从成立之初起便重视海外市场的培育和耕耘，近年持续加速全球化步伐，继建设多家海外子公司、200+海外服务点、波兰制造基地等战略布局外，今年启动了墨西哥制造基地建设筹备，以及海外其他区域子公司设立筹划（预计至24年末共10余家）。
Sinoboom General Manager Xu Hongxia emphasized the strategic importance of establishing manufacturing bases in key overseas markets as part of the company’s global expansion strategy. She noted that the recently added facility in Mexico, together with the existing plant in Poznań, will significantly enhance Sinoboom’s localized production capabilities, enabling the company to respond to customer needs with greater speed and efficiency.
“These strategic initiatives not only demonstrate our ability to respond swiftly to market demand, but also reflect our firm commitment to deepening our presence in local markets while serving customers worldwide,” Xu further elaborated.
星邦智能总经理许红霞强调了在全球战略布局中，于海外关键市场建立生产基地的重要性。她指出，公司最近在墨西哥增设的工厂以及位于波兹南的现有工厂，将极大地促进我们本土化生产的能力，并以更快的速度、更高效的方式满足客户需求。“这些战略布局不仅凸显了我们对市场需求的迅速响应，也是我们深耕本土市场、服务全球客户的坚定承诺。”许红霞进一步阐述。
European Manufacturing, Serving Europe
欧洲制造，服务欧洲
Located in Poznań, Poland, the facility is Sinoboom’s first large-scale overseas manufacturing base for mobile elevating work platforms (MEWPs).
The plant primarily produces telescopic boom lifts and electric scissor lifts, as well as selected rough-terrain scissor lift models. It is expected to reach a maximum annual production capacity of up to 10,000 units.
位于波兰波兹南的工厂是星邦智能首个规模庞大的海外高空作业平台制造基地，主要生产包括伸缩臂和电动剪叉式产品，以及一些适用于粗糙地形的越野剪叉式产品，预计年产能最高可达10,000台设备。
1
本地化产品组件
在过去两年左右的时间里，波兰工厂一直在积极构建本地化供应链，目前关重件零部件本地化比重已接近70%，其中部分关键零部件来自德国、意大利、波兰等本地化知名成熟零部件供应商。
2
本地化人才队伍
人才多样性是星邦智能的宝贵财富。波兰工厂员工本地化率高达70%，除外派的中国员工，其他来自波兰本地以及乌克兰、俄罗斯、菲律宾、印度尼西亚、白俄罗斯和哥伦比亚等地，他们的多元背景和丰富经验为星邦智能的创新和发展提供了源源不断的动力。
3
环境责任与创新
星邦智能致力于通过可重复使用的包装和废物分类等措施减少其环境影响。“创新是我们运营的核心；我们自豪地看到，我们在欧洲销售的产品中有超过90%是电驱的，同时我们也在不断推出如锂电池驱动型和增程包产品等，以实现可持续发展。”欧洲事业部CEO Richard Butler补充说。
4
本土化营销服务布局持续深化
展望未来，星邦智能为持续增长和创新做好了准备。我们致力于提供卓越品质产品，并提供专业本地化服务，确保我们保持在行业前沿。欧洲制造，服务欧洲，今天、明天以及未来。
